The Playbook For Building A Million Dollar Business In Less Than 12 Months  



12 Months to $1 Million is a one-year plan that guides you through the 3 stages to $1 million in revenue – proven by 500+ entrepreneurs mentored by the author. You'll make decisions fast, get your product up for sale, and launch it to a crowd that is ready to buy. 
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What Thought Leaders Say About the Author

"Ryan has used his own challenges - and the knowledge of so many inspiring and successful entrepreneurs that came before us - to outline a recipe that will make it so much easier to expand your business and yourself."


CEO of Poo~Pourri
“I believe that the book you are reading right now - 12 Months to $1 Million by Ryan Daniel Moran - is the next classic for this generation of entrepreneurs.”


CEO of ClickFunnels
“Ryan has been on my podcast several times, and I enjoy watching his journey. As douchey as this title is, I am confident that it will inspire a new kind of entrepreneur.”


Chairman of VaynerMedia
"I’ve never seen someone provide such a detailed playbook to hitting your first million, and there is no one better to do this than Ryan Daniel Moran."


Author and Comedian

Imagine Sitting Down with A Self-Made Multimillionaire Who Turned $600 Into An 8-Figure Exit – And Asking All of Your Burning Questions...

Answers to these questions are waiting inside your copy of 12 Months to $1 Million...
  • ​​What are the most lucrative businesses today?
  • ​​How do I pick a niche?
  • What kind of products should I sell?
  • How do I find customers?
  • ​How do I source products?
  • What kind of products sell the best?
  • How do I price my products?

  • How can I find my initial customers?
  • ​How do you get started with minimal risk?
  • How do I start taking sales before sinking a bunch of cash into inventory?
  • How do I develop a brand people love?
  • How do I use ads to get customers?
  • Should I bring in investors or partners?
  • ​How do you handle the fulfillment of the products?

Have You Ever Felt Like You Are Running On An Expensive "Hamster Wheel"?

If you are like most internet business owners, then you already know it...

Freedom is NOT found in "one more client."

And it's definitely not just "one funnel away." 

In fact, when you start getting any traction at all, they start to feel like really fancy handcuffs... 

Or as we like to call, the "high-end hamster wheel."

You're not really free until you have a business that you can sell.

Here's the bad news: You probably aren't going to sell your e-book business. Or your coaching practice. Or even your agency. 

Here's the good news: You can use the skills and assets that you have to create a new asset that you can sell... without compromising your existing business. 

If you know anything about digital marketing...

Like SEO... Facebook ads... copywriting... or putting up content on Instagram...

Then you already have the skills to build a multi-million dollar business (that you can sell later for a pile of cash).

I believe the best way to do this is by following this formula: 


This book will show you how to build a business that you can sell by using this formula. 

This book was written to help digital marketers ESCAPE the grind and transform their skills into their own windfall of cash.

If you are...
  • An aspiring entrepreneur who wants a predictable roadmap to success.
  • ​A motivated go-getter who does not want to work for someone else.
  • ​An existing business owner who is ready for real work-life balance.
  • ​A hustler who is ready to stop hustling and build a business that lasts.
Then 12 Months to $1 Million is for you...
"Since discovering the '12 Months To $1 Million' plan, I have proudly built my first internet business beyond the seven-figure mark. It has allowed me to be a full-time entrepreneur and to live life on my own terms."
Justin Ray
Co-Owner of RoamUSA

This is the roadmap to a 7-figure business... in one year or less.

The word “entrepreneur” is today’s favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so called “easy paths to success.”

The truth is that building a real, profitable, and sustainable business requires thousands of hours of commitment, grit, and hard work. It’s no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula.

By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy.

This Book Puts You On A One-Year Track to Generating Your First $1 Million

The Grind

(Months 0-4)
This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months.

The Growth

(Months 5-8)
Once you’re in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business.

The Gold

(Months 9-12)
It’s time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day.

Each Stage Builds On Each Other So You Can Follow A Proven Process

12 Months to $1 Million isn’t a layout of vague, theoretical ideas you could use to achieve financial independence through ownership of an empire. 

It’s a distillation of conversations the author had with countless immeasurably successful people who have done exactly that. Something like a reverse engineering of the precise step-by-step processes some of the world’s top earners followed in order to become leaders in their field.

Even further, the guidance inside is what’s helped scores of people follow their own dreams, establish themselves, and achieve personal and financial freedom. 

In short: this isn’t some general theory. It’s a specific plan. It wouldn’t be inaccurate to think of it as a roadmap, or even a blueprint. One that — if followed — can take you from where you are to where you want to be. 
Here's what you will find inside:
  • The six business lessons the author wishes he knew before starting his journey that took 10 years of painful trial and error to learn. (page 37-44)
  • Why old established giants buy new brands even in the most "untouchable industries" that are hard to break into. (page 51)
  • Why some audiences are unreachable by big brands and how you can tap into them by using identity marketing. (page 60)
  • ​The two reasons people stay poor and the simple mindset shifts that are necessary to reach the million dollar level. (page 64)
  • ​How to identify your "gateway product" that will be the first in a series of products people will buy from your brand. (page 90)
  • The ​"7 Foundational Questions" that will give you a crystal clear picture of your perfect audience, and the exact products they'd want to buy from you. (page 93)
  • The #1 source for product manufacturing and how to find exactly what you are looking to create without any experience. (page 108)
  • How to keep your financial risk to a minimum when developing products – this is how the author kept the initial investment to $600 and was able to grow into a million-dollar business. (page 126)
  • Why you don't want to undercut your competitors' prices as it's a "race to the bottom" and how you can earn more money by charging premium prices. (page 127)
  • ​Why you need access to "deployable funding" and the amount you'll want to have access to (yes, even if you borrow it) so you don't lose momentum once you have a winning product. (page 131)
  • ​How to know when you are "funding ready" and three options to access capital without begging friends and family. (page 142)
  • ​​Six "stack the deck" sales-getting steps that ensure you have an audience and sales rush in the first day of your launch. (page 167)
  • Why "building the buzz" ​before the launch is key to get consistent sales for two weeks after launching. (page 182)
  • How lack of inventory can kill your momentum and how to calculate how much product you need to order. (page 190)
  • How product reviews impact your sales and the steps you can take to get reviews and to leverage them for growth. (page 192)
  • ​The key customer review milestones that will help establish credibility and push your product to 25 sales a day. (page 213)
  • ​Three sales getting dials you can "turn up" to get your product in front of more people to increase your daily sales volume. (page 216)
  • ​Why 25 sales a day is the "million dollar home stretch" that your business needs as "the machine" to reach your goals. (page 220)
  • ​Why many people screw up their second product and how to pick and price the logical next step for your customers. (page 230)
  • ​The 3 things you need to build a million-dollar brand and what it will take to grow sales past $100,000 per month. (page 245)

Real Success Stories

Gemma & Georgie

Gemma and Georgie started their dream business and are on pace to hit 8-figures.

Leah & David

Leah and David started a new business and crossed $500,000 per month in sales.

Chad Maghielse

Chad took $3,000 of credit card debt and turned into a million dollar payday.

Travis Killian

Travis went from zero to $25m+ in just 3 years.

Jason Franciosca

"As of this past year, I am proud to say that our business crossed seven figures; the '12 Months To $1 Million' plans works, and I am proof of it! I love being a full-time entrepreneur and am so proud of what we are building."

Dr. Jenna Zigler

"Not only has our business gone from nothing to the mid-seven figures in just a few + years, but we sold our medical practice so that we can start our nonprofit more than a decade earlier than we thought."
Ryan Daniel Moran
CEO of TheOwnersModel.com

About The Author

Ryan Daniel Moran is the founder of TheOwnersModel.com, where he teaches entrepreneurs to build businesses and invest the profits. Ryan is best known for turning a $600 investment into an 8-figure exit. 

Today, his podcasts and videos have been downloaded well over 10 million times, and hundreds of successful students credit his trainings with helping them build 7-figure businesses. Ryan lives in Austin, TX where he loves to debate politics and religion, and his dream is to one day own the Cleveland Indians.

Reviews From Verified Buyers

"I have been following Ryan's content for a few months now and this book is an amazing summary of all that he teaches and incorporates to help businesses succeed."

- Amanda E. 
"Ryan breaks down a complicated process and focuses you in on what's truly important in building both a business and a brand. More importantly it has caused a radical shift in how I approach this game of online selling and probably saved me thousands of dollars and many months if not years of trial and error."

- Michael A.
"Straightforward, and very practical advice for a beginning (or experienced) entrepreneur. I love the way Ryan outlines a plan that can actually be followed in a linear fashion for specific results."

- Clayton D.
"This book highlights what I see as the essentials for the early stages of brand development, finding customers, knowing who your customer is exactly and creating the product not just for them but for what they specifically need a solution for." 

- Cazoe J.
"I got much more than a business out of this strategy. I was able to repair emotionally difficult relationships. Why? Because this strategy teaches you to be INTENTIONAL with people on the other side - be it business or personal relationships. It is the most selfless kind of pursuit. Think of others, and serve them. "

- Walter C.
"Every once in a while, a business book comes out that completely changes the game...this is one those books.
This book literally gives you the step by step process on how to go from nothing to a real business.” 

- Jay B.


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Earnings and income representations made by Capitalism.com, Freedom Fastlane, Wine with Wyan, Million Dollar Brands, The Backroom, The One Percent, and 8-Figure Exits (collectively "Capitalism.com Programs") are aspirational statements only of your earnings potential. The success of TheOwnersModel.com, testimonials and other examples used are above average results and are not intended to be and are not a guarantee that you or others will achieve the same results. Individual results will always vary and yours will depend entirely on your individual capacity, work ethic, business skills and experience, level of motivation, diligence in applying the Capitalism Programs, the economy, the normal and unforeseen risks of doing business, and other factors.